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Mr Jay Heifetz |
In addition to entrepreneurial, corporate, and consulting work in the business and non-profit sectors, I’ve been a professional photographer for more than thirty years, and a passionate picture-taker for most of my life. As a corporate businessperson, I’ve held positions as head of marketing for the Los Angeles Philharmonic and Hollywood Bowl, client manager at a multi-national public relations firm, regional manager and director of new business development for America’s largest cable television company, finance director for Home Box Office, and CFO for Paramount Pictures’ domestic and international video and pay television divisions. I’ve also founded and operated a strategic marketing consultancy and an award-winning CD-ROM production company. I’ve moderated and spoken on several digital media and new technologies industry panels. As a photographer, I specialise in images of products, places, and people with a focus on food and wine, using a candid, photojournalistic style, complemented with a comfort in digital color correction and color management software tools. I work in studio or on location to best meet clients’ needs for commercial, editorial, and corporate images. Recent assignments include work for more than fifty wineries, restaurant and retail groups, grocers, exhibitions, corporate publications and events, the Government of Western Australia, newspapers, magazines, and books, among others. My fine arts prints were exhibited as a part of the 2006 International Photography Exposition, Foto Freo, and at a one-man show in Fremantle later that year. Perth's Gallery East has also featured several of my food and landscape images, and my location images have been published in the Los Angeles Times, as well as on numerous web sites. While predominantly self-taught, I've studied photography at the Brooks Institute in Santa Barbara, at The Santa Fe Workshops in New Mexico, with Paris-based Magnum photographer Bruno Barbey and with noted American photographer Arthur Meyerson, and with fine arts printer Mac Holbert, co-founder and head of Nash Editions in Los Angeles. I teach classes in Communications, Business, and Digital Photography at The University of Notre Dame Australia, and have also taught at Central TAFE in Perth. I’m a member of both the Australian Institute of Professional Photography and the Australian Commercial and Media Photographers organizations. My traditional education includes a diploma from Phillips Exeter Academy in New Hampshire, an undergraduate degree in English Literature and Television Production from UCLA, and an MBA from the Harvard Business School.
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