Next course starting July 2017. Applications now open.
With a reputation as one of the top universities in Australia for producing 'job-ready' graduates, Notre Dame's Bachelor of Marketing & Public Relations degree provides a gateway to an exciting career in the world of business. The degree covers areas such as accounting and information technology for business, as well as consumer behaviour, market research, events management and media planning. This degree also addresses the key ethical issues relating to marketing in today’s corporate, government and institutional sectors.
The University’s strong partnerships with industry provide excellent internship opportunities which are complemented by the comprehensive curriculum delivered by lecturers with significant commercial and industry experience.
The Bachelor of Marketing and Public Relations combines two of the most fundamental activities of organisations today. Marketing is one of the key functions of business, as success today is directly linked with the market orientation of the organisation. In a world where the speed and methods of communication have revolutionised the way information is received and analysed, Public Relations (PR) skills have become essential for enhancing reputation, performance and market share success. By combing these two disciplines, students receive a greater level of specialisation thereby strengthening their qualifications in these dynamic fields.
The School of Business combines practical skills with individual-focused tuition ensuring students are ready to thrive in the workplace. Some of the key features of this degree include:
Graduates are eligible to join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA)
We offer the only integrated marketing and public relations degree in NSW
Wide range of marketing, PR and communication units
Client based projects and pitches
Case study and team based learning
Internships ensure theory is put into practice
Regular guest speakers
Relevant field trips
Access to leading agencies and companies
The Bachelor of Marketing and Public Relations is comprised of 24 units of study including core curriculum units, foundation units, marketing and PR units and a business internship consisting of practical experience with an organisation.
The Bachelor of Marketing and Public Relations generally takes three years to complete on a full-time basis. It is also available on a part-time basis (Domestic students only).
Core Curriculum – The Logos Programme
Quantitative Methods for Business
Business Information Technology
Accounting for Business
Principles of Management
Principles of Marketing
Year Two & Year Three
Advertising and Promotion
Business Research Methods
Introduction to Public Relations
Issues and Crisis Management
Corporate Public Relations
International Marketing v
Plus one additional marketing and public relations elective undertaken in either year two or three to be selected from:
Business to Business
Services Marketing (Preferred elective)
Innovation & Entrepreneurship
Introduction to Journalism
As part of the degree, students have the opportunity to participate in an internship program. The Business Internship program begins with seminars in career planning and professional development as well as presentations by industry leaders sharing valuable insights into their particular workplace. Guest speakers have included senior people from Microsoft, IBM, Coca Cola Amatil, Career One and the Australian Wallabies. Students then complete work placements in relevant business settings under the supervision of professionals. UNDA students have undertaken a wide range of exciting placements including at:
Lowy Institute for International Policy
New South Wales Parliament
Paramount Home Entertainment
Public Relations Institute of Australia
St George Bank
Sydney Olympic Park Authority
Sydney Writers Festival
World Youth Day
Students who meet the School of Business academic requirements may apply to undertake Honours – a fourth year of full time study. An Honours degree makes your qualifications more competitive within the business profession as you contribute to developing the knowledge base of your specific discipline.
A special feature of courses at Notre Dame is the flexibility allowed in planning your degree. There is the opportunity to combine study in Marketing and Public Relations with units from other areas in order to increase general knowledge and skills. Employers value people with a broad education and specific skills in certain areas. By combining studies in two or more areas, students can increase their employment prospects, extend their general education and pursue more than one interest. Marketing and PR can be combined with almost any area. Some appropriate combinations include Marketing & PR with Behavioural Science and Marketing & PR with Communications.
Mode of Study & Assessment
This course is only offered in internal mode. Students will be provided with a copy of a Unit Outline for each unit in a given semester. This outline will provide the assessment method for the unit, which may include: assignments, essays, presentations, performances, practicum, internships, placements, research papers, theses, tests, and examinations.
At Notre Dame, we emphasise the value of the human person and the importance of maintaining an ethical way of life. All students undertake studies in Philosophy, Ethics and Theology– dealing with issues that go to the very heart of participation in public life while developing students with valuable life skills. We also require students to complete a unit in Business Communication. This foundation Unit introduces students to the skills essential to successful university study and helps them to adjust to academic learning and its requirements.
Study Abroad Opportunities
Students may have the opportunity to complete part of their degree at a partner institution through an exchange program. Notre Dame has strong links with universities in Asia, Europe and North America. For more information, please contact the Study Abroad Office.
Depending on the choice of units, students may gain employment in the public, private or not-for-profit sectors in areas such as:
Events & entertainment sector
Market research and consulting
ATAR of 70 - Indicative only. Must have been obtained within the last five years. Or
IB of 25+ - Indicative only. Must have been obtained within the last five years.
Post School Leaver / Mature Age Applicants:
Other University Studies - Notre Dame will consider applicants who have successfully completed a minimum of two units within a Bachelor's Degree from another University.
Successful completion of an Australian Qualifications Framework (AQF) Certificate IV level qualification or higher from a recognised provider such as TAFE or an RTO.
Special Tertiary Admissions Test (STAT) – This option is only available for applicants who are over 20 years of age as at 1 March in the year of admission. A score of 150 for both the Multiple Choice component and the Written English component is required. STAT results are valid for five years.
Successful completion of the Notre Dame Tertiary Enabling Program or Foundation Year.
No pre-requisites are required for the study of Business but students may wish to refer to the Prospective Students Office for recommended subjects such as Mathematics and Business related units.
If you would like further information regarding the course, course regulations or information pertaining to admissions, fees or the University itself,
please contact the Prospective Students Office on (02) 8204 4404 or at firstname.lastname@example.org.