Sydney Units
BS Business

BS100 Economics
Prerequisites: Nil
This unit provides an introduction to the nature and scope of economic analysis and provides a detailed analysis of the critical aspects of micro and macro economics. Topics which are covered include methods used by economists to understand current economic policy issues; introduction to macroeconomic and microeconomic principles; the concepts of supply and demand; tools and techniques such as elasticity; average and total fixed and variable costs, marginal costs and the nature of short run and long run costs and profits; the price mechanism as a conveyor of information; the factors governing national economic performance ie determinants of national income and output and their relation to economic welfare; theories of consumption and investment; contemporary issues such as inflation and unemployment; the role of fiscal and monetary policy; theory of international trade and exchange rate determination.

BS110 Accounting
Prerequisites: Enrolment to be approved by Head, School of Accounting and Finance
This unit provides a solid introduction to accounting and is designed for those students intending to complete the Bachelor of Business with a major in Accounting. The subject examines the fundamental concepts and principles of accounting, the elements of financial statements and the preparation and interpretation of the balance sheet, profit and loss and cash flow statements. The subject examines the conceptual, practical and ethical aspects of these topics in the context of service, manufacturing and not for profit organisations. BS110 Accounting also introduces students to oral presentation techniques and to structured problem solving methodology. Students are required to use these techniques when presenting solutions to case studies which are incorporated into each weekly seminar.

BS112 Accounting for Business
This unit is required for students majoring in Marketing Management or any managerial/business related discipline other than Accounting. It is not available for those students completing the Bachelor of Commerce majoring in Accounting undergraduate degree. The unit is intended for those students intending to enter a profession other than accounting, but who require an understanding of accounting and the role it plays in the management of, and decision making process within, a business organisation. The unit adopts a financial statement user/business management orientation addressing issues relevant to managing business organisations and understanding financial statements. A primary objective is to develop and enhance the students' ability to analyse and evaluate reasonably complex issues in the context of accounting for, financing and managing business organisations.

BS160 Principles of Management
Prerequisites: Nil
This unit provides a sound introduction to management and the functions of an organisation. It examines both the classical and contemporary theories of management and organisation behaviour. In so doing, the unit considers motivation, controlling, planning, decision making, control and theories of power, politics, corporate culture and in the context of small and large businesses and entrepreneurial ventures. The intention is to provide the student with a broad base of understanding of general principles of management from which they can choose to specialise.

BS205 Media Planning
The unit aims to familiarise students with:
• Why traditional marketing is failing and how an integrated approach to media planning is most effective
• Tactics and tools to build credibility and trust with consumers
• How media planning contributes to building a strong brand
• Understanding the strengths of different media
• Traditional media options and new media
• Planning, implementing, measuring and evaluating media campaigns
Extensive local case studies will be examined including Kailis Pearls, Little Creatures Brewery and the Esplanade Hotel.

BS210 Financial Accounting for Business
Prerequisites: BS110 Accounting
Enrolment to be approved by Head, School of Accounting and Finance
Corequisite: BS245 Taxation
This unit builds on the work covered in BS110 Accounting thereby facilitating a more detailed understanding of the preparation, presentation and use of financial statements. The unit introduces the student to accounting for companies and compares and contrasts corporate accounting with accounting for sole traders and partnerships. Company formation, accounting for dividends, tax-effect accounting, reporting regulations, preparation of corporate financial statements and financial statement analysis are examined. The subject incorporates the use of case studies in weekly seminars with students required to give oral and written presentations of their solutions. These solutions are to be prepared using structured problem solving techniques covered previously and revised in the initial instruction weeks of BS210 Financial Accounting for Business

BS211 Managerial Accounting
Prerequisites: BS110 Accounting or BS112 Accounting for Business
Enrolment to be approved by Head, School of Accounting and Finance
This unit is designed for aspiring managerial accountants and future managers of business and not for profit entities. This subject introduces students to managerial accounting and examines the collection and reporting of cost accounting information for decision making. Topics covered include the purpose of managerial accounting, cost concepts and terms, cost behaviour and system design and activity based costing. In addition, topics such as cost-volume-profit analysis, cost benefit analysis, short and long run cost structures and the important profit planning issues of budgeting and control systems are considered in the context of information required for managerial decision making. The subject incorporates the use of case studies in weekly seminars with students required to present solutions to these cases using structured problem solving and oral presentation techniques covered in BS110 Accounting and revised in the initial stages of instruction in BS211 Managerial Accounting.

BS220 Managerial Finance
Prerequisites: MA120 Quantitative Methods and BS110 Accounting or BS112 Accounting for Business
Enrolment to be approved by Head, School of Accounting and Finance
This unit examines the theory of finance and investment, the environment in which the theory is to be applied, methods of analysis and the finance and investment decisions which must be made in the corporate sector. It is designed for those students needing a solid foundation in their understanding of business finance and investment and its main objective is to provide a comprehensive understanding of the sources of finance and the ways in which it may be invested. The unit examines factors influencing capital expenditure decisions, valuation approaches, the formulation of the capital structure, capital market environment; working capital and liquidity control, treasury function and goals, investment decisions and corporate securities and pricing. Included in this examination is a consideration of asset pricing models, portfolio theory and the basic features of derivatives used by corporate treasury.

BS221 Financial Markets and Instruments
Prerequisites: BS220 Managerial Finance
Enrolment to be approved by Head, School of Accounting and Finance
Financial systems within developed economies are essentially similar in their structure and operation and thus an understanding of them will be universal in application. This unit focuses on the Australian financial system which is composed of numerous markets and institutions through which funds flow between lenders and borrowers. This unit covers the financial instruments, techniques and products that are available to savers, investors and borrowers, and examines the framework and markets through which the Commonwealth Government affects the flow of funds. Students will also gain a greater understanding of markets through the unit's evaluation of Government (and Institutional) regulations and supervision.

BS228 The Psychology of Work
This unit introduces students to the world of work - the ways humans work together, achieve common goals, and contribute to the outputs of an organisation. It considers stress in the workplace, negotiated goals, successful resolution of differences and power relationships.

BS230 Business Information Technology
Prerequisites: ICTD Introduction to Spreadsheets and Charts and Basic word processing and document production skills
This unit is designed to provide practical skills development in file management, business presentations, spreadsheets, databases and other software packages to solve business problems. It helps students develop an understanding of the complex issues of information technology. The unit provides opportunities to examine new and emerging technologies and IT issues, such as the internet, intranets, e-commerce, communications, deregulation, IT ethics/privacy/copyright/legislation and the impact of these on business now and in the future.

BS238 Financial Products and Markets
Prerequisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the theories of investment, portfolio management, management of investment risk, operations of markets, products, operation and management of the superannuation industry.

BS240 Business Law
Prerequisites: Nil
This unit involves an introduction to the Australian Legal system with special emphasis on the legal and commercial environment of business. Topics include an introduction to the legal system and basic principles of the common law, the law of torts, especially negligence, the law of contracts, Trade Practices, manufacturers obligations, crime in the business context, business organisations and the consequences of incorporation.

BS245 Taxation
Prerequisite: Enrolment to be approved by Head, School of Accounting and Finance
This unit is designed to acquaint students with one of the Federal Government's principal revenue raising mechanisms ie the Income Tax Assessment Act 1936 (as amended) and the increasing volume of allied legislation. The subject examines the interaction of principles and rules which govern the determination of 'taxable income' and considers the legal and ethical implications and complications associated with a taxpayers status be they an individual, partner, shareholder, company, beneficiary or trustee of an estate. The subject then examines anti-avoidance legislation, penalties, the Taxation Commissioner's enforcement armory and the taxpayer's rights of appeal

BS250 Marketing
Prerequisites: Nil
This unit introduces students to the essential features of the marketing environment, marketing philosophies and market segmentation. Topics include target markets; markets - consumer and industrial; service marketing, product planning and development, product strategies, brands, packaging; distributions - wholesale and retail markets, distribution channels, market research; promotion - personal selling, advertising and sales promotion; price - pricing objectives and price determination, the settings of prices, price strategies and policies; marketing ethics.

BS251 Market Research
Pre-requisite: RM100 Research Methods
In this unit students develop an understanding of the scientific method and its importance to our understanding of ourselves, our environment, the economy, consumer behaviour and many other phenomena. The unit introduces students to computer packages EXCEL and SPSS for basic statistical computation. Topics include collection and organisation of data, data quality, hypothesis testing, probability, and probability distributions including normal, t and chi-square distributions, statistical inferences about sample means and sample proportions, correlation analysis and time analysis.

BS253 Promotional Marketing
Prerequisite: BS250 Marketing
The unit concentrates on the promotion of products and services to customers and clients. In recent years, there has been an increased emphasis on customer service as business and government organisations/agencies have become more customer oriented. Promotional Marketing is a unit that is very relevant to today's world in that it specialises in all aspects of marketing involving the promotion of the product or service. This unit reviews the many methods of sales promotion, including advertising and communicating the product/service attributes to the target market at all levels and through the most appropriate channels. Promotional decision models are evaluated and the unit includes promotional objectives, characteristics, messages and budgeting and research. Students will find this an interesting, up-to-date, case oriented unit.

BS258/358 Public Relations
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS273 Human Resource Management
This unit provides students with an understanding of the individual-group-organisation interactions. Topics covered include: how organisations select, evaluate, compensate and develop employees; human resource management policies currently being used by organisations; personnel practices - for example staff development, career management, performance planning, merit, job goals, staff loyalty, continuous education and re-education.

BS301 International Business
Prerequisites: BS160 Principles of Management, BS100 Economics
This course deals with the identification, analysis and resolution of managerial issues within the context of firms operating in the international and global environment. Through the study of major issues in the strategic and functional areas of international business operations and the analysis of complex cases and project topics, students will develop skills in analysing competitive forces in global markets and in understanding the basis for successful international strategies.

BS310 Managerial Accounting and Control
Prerequisite: BS211 Managerial Accounting
This unit deals with the role of accounting within an organisation's total information system. It focuses on decision making and performance measurement. Specific areas covered include cost accounting, budgeting, direct costing, profit centres, investment centres, and transfer pricing. Additionally, the impact of Federal and State taxes are also considered in the context of decision making and performance measurement.

BS311 Accounting for Corporate Entities
Prerequisites: BS210 Financial Accounting for Business and BS245 Taxation. BS340 Company Law
This unit examines accounting for corporate entities in some depth and builds on previous work undertaken in BS210 Financial Accounting for Business. The unit encompasses an examination of contemporary professional and legal reporting requirements and includes consideration of the conceptual framework, the Australian Corporations and Securities Legislation, Schedule 5 and the AASB accounting standards. Topics considered include accounting for extractive industries, leases, related party transactions, segment reporting, research and development costs, liquidations, mergers and acquisitions and the cost, equity and consolidation methods of accounting for share acquisitions. This subject also introduces students to the political processes which impact on the accounting regulatory framework and requires students to incorporate the practical and theoretical aspects of accounting in the solving of problems and weekly seminar case studies. Oral presentations are a critical part of this subject and on completion, students should have reached an extremely professional level with respect to the quality of their oral and written presentations.

BS312 Accounting Theory
Prerequisite: BS311 Accounting for Corporate Entities
The unit provides an objective review of the issues in accounting theory. It examines the process of setting accounting standards in a political environment and reviews the existing accounting information regulatory process. Additionally the unit considers the various theories on accounting policy choice and also incorporates an examination of contemporary and/or urgent accounting issues. Completion of the unit requires the use of structured problem solving techniques and oral presentation skills in weekly seminars. The subject content and instruction methods are designed to ensure students use their full armory of imaginative and analytic skills to interpret, discuss and apply the theoretical, practical and ethical elements of accounting to problem solving.

BS313 Auditing
Prerequisites: BS210 Financial Accounting for Business and BS230 Business Information Systems
This unit examines the company audit process, the role and responsibilities of auditors, the regulation of audit performance and user expectations. Major topics include an examination of audit planning, the concepts of materiality and audit risk, evaluation and testing of internal controls, substantive testing of transactions and balances, audit sampling theory and methods. The unit also examines the audit of reports such as accountant's reports for prospectuses, current computer applications in the audit process and the finalisation of the audit and audit reporting.

BS320 Corporate Financial Analysis
This unit further develops the corporate financial concepts covered in BS220 Managerial Finance. It builds on the initial introduction to capital markets and analyses, in depth corporate capital structures and short and long term corporate financing decisions. All elements of long term financing are covered including the issuing debt and equity to the public, the corporate financial aspects of options, warrants and convertibles, leasing and hedging risk. Special topics in this unit include mergers and acquisitions, international corporate finance, and risk management in relation to the uses of derivative products.

BS326 International Finance
Pre-requisites: BS220 Managerial Finance or equivalent
BS326 International Finance deals with the financial policy decisions of a firm in an international environment. Principal topics covered in the unit revolve around the financing options/decisions of multinational firms conducting business in an international arena. In particular, the unit examines (a) the international financial environment (ie history of monetary systems, foreign exchange markets, quotations, interest arbitrage) (b) foreign exchange risk management (ie how multinational firms measure and manage foreign exchange risks and derivative products) (c) global financing and investment (ie Eurobonds, equity markets, cost of capital).

BS327 Financial Statement Analysis and Valuation
Pre-requisite: BS220 Managerial Finance
The course provides a framework for using financial statement data in a variety of business analysis and valuation contexts. Students taking the course should have an understanding of the contents of financial statements, how income statements, balance sheets and cash flow statements articulate with each other, and knowledge of important accounting rules. A framework for analysis and valuation is used by the textbook authors to make the point that effective financial analysis is a process. The process begins with business strategy analysis, continues with accounting strategy analysis and financial analysis, and concludes with prospective analysis and valuation. The most important part of analysis involves understanding the firm's business strategy and the valuation implications of that strategy. The course and the textbook place a major emphasis on analyzing real world cases.

BS330 Business Information Systems
Prerequisites: ICTD Introduction to Spreadsheets and Charts and Basic word processing and document production skills. BS230 Business Information Technology
This unit provides an understanding of the principles underlying the use of business information systems in management, together with the techniques necessary to form a basis for sound judgement in the use and evaluation of business systems. Topics include the information needs of business; characteristics of business systems: computer concepts: computer applications and languages; systems development in business; data processing; programming and program flow-charting; database, data communications and networks; microprocessors and personal computers; the use of software packages, ethics, standards and responsibilities of the computing profession, security and control.

BS337 Advanced Public Relations
Public Relations is an increasingly important part of successful organisations, assisting them to market themselves, gain new customers, adapt and thrive in environments of rapid and uncertain economic, sociological and technological change. Ideally Public Relations practitioners maximise the public's understanding of and good will towards an organisation, service or product.
This unit concentrates on developing practical PR skills. The principal perspective taken in this course is that of a public relations practitioner. It is also suitable for those wishing to further develop a specialisation in this area.
The unit aims to familiarise students with:
• The strategic role of public relations
• PR research and ethics
• PR tools and tactics
• PR's growing role in marketing
• PR's role in brand building
• Quality PR processes

BS340 Company Law
Prerequisite: BS240 Business Law 1
This unit aims to enable students to understand the underlying principles of the law regulating companies. Topics include the characteristics of a company, particularly as compared with other business structures; the national cooperative scheme and the role of the Australian Securities Commission and other Federal Government regulatory authorities; the effect of incorporation; the corporate constitution; the company's relations with outsiders; share and loan capital; regulation of public fund raising; duties of company directors, officers and promoters; members' rights and obligations including minority shareholder protection; regulation of takeovers; issues related to corporate insolvency such as receivership and liquidation, particularly as they affect creditors.

BS350 Marketing Strategy
Pre-requisite: BS250 Marketing
This unit covers strategies in marketing and, in line with current thinking, it has some orientation towards the global marketplace. Students will learn that effective strategies can only be developed if a thorough knowledge is obtained of the changing product market environment and the relevant needs of different customer segments. In order to ensure that students become fully involved with a strategic marketing plan, a project, using a team approach, is required to develop a plan for an actual company, club or other organisation that provides a product or services to the public.

BS352 Consumer Behaviour
Prerequisite: BS250 Marketing
Consumption activities are an integral part of daily life. This unit explores the motivations and outcomes of the consumption process, providing a knowledge base that is relevant to many disciplines including marketing, psychology, sociology, economics and anthropology. Ethical considerations of consumption are examined along with other topical issues relevant to purchasing behaviour, such as the effectiveness of specific advertising techniques and the process of attitude formation. Various behavioural models are discussed, providing student with useful tools for analysing their own consumption activities as well as those of consumers in general.

BS353 Promotional Marketing
Prerequisite: BS250 Marketing
The unit concentrates on the promotion of products and services to customers and clients. In recent years, there has been an increased emphasis on customer service as business and government organisations/agencies have become more customer oriented. Promotional Marketing is a unit that is very relevant to today's world in that it specialises in all aspects of marketing involving the promotion of the product or service. This unit reviews the many methods of sales promotion, including advertising and communicating the product/service attributes to the target market at all levels and through the most appropriate channels. Promotional decision models are evaluated and the unit includes promotional objectives, characteristics, messages and budgeting and research. Students will find this an interesting, up-to-date, case oriented unit.

BS354 International Marketing
Prerequisite: BS250 Marketing
This unit analyses the multiple environments of international business. Topics include the effect on the marketing strategy of political, legal, economic, social, competitive and technological conditions in various national markets and in particular, Asian markets; international market entry; product, pricing, distribution and promotion strategies; exporting and importing, international marketing organisation and control.

BS356 Relationship Marketing
Relationship marketing provides both an opportunity and a challenge in that it requires marketers to change their perspective from market share to share of the customer. The key to attaining a share of each customer's lifetime business is the creation and delivery of value, and the systematic development and management of relationships with external customers, suppliers, referral agencies, market inferences and the internal divisions and departments within the firm. This unit explores the current position of relationship marketing as a discipline which expands the horizons and augments the market impact of contemporary firms at the cutting edge of the development of marketing techniques.

BS357 Professional Services Marketing
The services sector now forms the larger part of most modern economies and an important part of this sector is that of professional services. Deregulation, changes in professional association standards and the growing application of computer technology are combining to produce dramatic changes in the environment of many service industries. The increasingly competitive nature of the marketplace requires a new emphasis on the marketing for services as diverse as accounting, banking, insurance and real estate. The unit focuses on the fact that services and particularly professional services differ significantly from other forms of business, requiring a distinctive approach to marketing strategy development. The importance of understanding service organisations in their own terms is emphasised so that marketing goals and strategies can be tailored accordingly. This unit is current and relevant to the needs of all modern professional service management groups.

BS358 Public Relations
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS359 Advanced Marketing Research
This unit will link theoretical knowledge, gained in completing BS251, with practical "hands-on" research experience conducted for private or public sector organisations. Students will complete an approved social science related research projects for a specific client under the direct supervision of the unit coordinator. Participants will design a research project based on research brief, conduct the research project, formally present findings of the research project to lecturer and commissioning organisation using multimedia format, provide copy of printed report to lecturer and commissioning organisations.

BS360 Corporate Strategy
Prerequisites: BS160 Principles of Management, BS110 Accounting or BS112 Accounting for Business or BS220 Managerial Finance
Preferred: BS250 Marketing
This unit integrates knowledge obtained from previous and concurrent courses with personal experiences and preferences. A student-centred approach provides opportunity for practice and experimentation in strategy formulation. Emphasis is on how to convert the vision of intuition into definitive plans that can be operationally implemented. Strategic concepts are used to assist the student in making the transition from a change-resistant approach to a change and future-oriented approach characteristic of strategic thinking. Students are advised to take this as a final management unit to obtain maximum benefit.

BS391 Directed Individual Study (Business)
This subject enables students to select and analyse an approved issue within one of the Business disciplines (Accounting, Finance, Management, Marketing or Tourism). To fulfil the requirements of the unit, students must select and refine an area of research interest, negotiated with the supervisor on an agreed research topic, present a research proposal for approval, conduct the research, and then write and submit a detailed research report.