Units: Business

Units: BS Business

BS100 Economics
Prerequisites: Nil
This unit provides an introduction to the nature and scope of economic analysis and provides a detailed analysis of the critical aspects of micro and macro economics. Topics which are covered include methods used by economists to understand current economic policy issues; introduction to macroeconomic and microeconomic principles; the concepts of supply and demand; tools and techniques such as elasticity; average and total fixed and variable costs, marginal costs and the nature of short run and long run costs and profits; the price mechanism as a conveyor of information; the factors governing national economic performance ie determinants of national income and output and their relation to economic welfare; theories of consumption and investment; contemporary issues such as inflation and unemployment; the role of fiscal and monetary policy; theory of international trade and exchange rate determination.

BS110 Accounting
Prerequisites: Enrolment to be approved by Head, School of Accounting and Finance
This unit provides a solid introduction to accounting and is designed for those students intending to complete the Bachelor of Business with a major in Accounting. The subject examines the fundamental concepts and principles of accounting, the elements of financial statements and the preparation and interpretation of the balance sheet, profit and loss and cash flow statements. The subject examines the conceptual, practical and ethical aspects of these topics in the context of service, manufacturing and not for profit organisations. BS110 Accounting also introduces students to oral presentation techniques and to structured problem solving methodology. Students are required to use these techniques when presenting solutions to case studies which are incorporated into each weekly seminar.

BS112 Accounting for Business
This unit is required for students majoring in Marketing Management or any managerial/business related discipline other than Accounting. It is not available for those students completing the Bachelor of Commerce majoring in Accounting undergraduate degree. The unit is intended for those students intending to enter a profession other than accounting, but who require an understanding of accounting and the role it plays in the management of, and decision making process within, a business organisation. The unit adopts a financial statement user/business management orientation addressing issues relevant to managing business organisations and understanding financial statements. A primary objective is to develop and enhance the students' ability to analyse and evaluate reasonably complex issues in the context of accounting for, financing and managing business organisations.

BS160 Principles of Management
Prerequisites: Nil
This unit provides a sound introduction to management and the functions of an organisation. It examines both the classical and contemporary theories of management and organisation behaviour. In so doing, the unit considers motivation, controlling, planning, decision making, control and theories of power, politics, corporate culture and in the context of small and large businesses and entrepreneurial ventures. The intention is to provide the student with a broad base of understanding of general principles of management from which they can choose to specialise.

BS181 Ecotourism and Heritage Management
This unit focuses on interpretation and management techniques in natural and heritage settings. Interpretation is defined as a teaching technique, a service and a management tool to encourage environmental protection. Management techniques are also described for visitors in sensitive natural, cultural and heritage settings. Subjects reviewed include the value of nature and heritage, indigenous perspectives on interpretation and heritage management, tour management and guiding. The unit includes presentations by CALM staff.

BS200 Events Management
The prime objective of this unit is to provide students with a detailed understanding of the processes and practices involved in events management, from the genesis of an idea to conducting the event. Subsidiary objectives include providing students with skills in: critically evaluating an idea, developing a realistic business plan; sourcing finance; managing personnel (especially volunteers); risk management in areas of legal/financial/insurance/social/media etc. Practical outcomes for students include the development of a reference portfolio and a real events management plan from inception to execution. The portfolio will be compiles through materials provided to them and their own research. Students teams will also work with local organisations to develop ideas into events management plans, the presentation of which will form part of their assessment.

BS201 Microeconomic Theory and Policy
Prerequisite: BS100 Economics
This unit examines consumer behaviour and market demand with particular reference to uncertainty of choice, attitude to risk, the theory of the firm, production and cost functions. The unit also examines and analyses the importance of knowledge, technology and innovation on growth, perfect and imperfect competition, the role of gorernment and the provision of public goods. The unit is designed to provide students with an understanding of advanced microeconomic theory, an appreciation of the principles which underpin the theory and the opportunity to apply theoretical principles to solve practical and 'real world' problems. Considerable emphasis is placed on the use of analytical techniques and tools and the solving of problems using these techniques and tools.

BS202 Macroeconomic Theory and Policy
Prerequisite: BS100 Economics
This unit builds upon the key macroeconomic principles examined in BS100 Economics. The unit provides an integration of advanced macroeconomic theory with contemporary policy, challenges and actions. The topics which are covered include theories of economic growth, measuring economic performance, consumption, investment, money, issues relating to aggregate supply, problems of unemployment, structural change, monetary and fiscal policy, government debt, deficit and taxes, inflation, foreign exchange rates, international trade and sustainable development. Throughout the study of the unit, consideration is given to specific case studies of current macroeconomic issues confronting Australia and selected South-East Asian and East Asian economies.

BS205 Media Planning
The unit aims to familiarise students with:

Why traditional marketing is failing and how an integrated approach to media planning is most effective
Tactics and tools to build credibility and trust with consumers
How media planning contributes to building a strong brand
Understanding the strengths of different media
Traditional media options and new media
Planning, implementing, measuring and evaluating media campaigns

Extensive local case studies will be examined including Kailis Pearls, Little Creatures Brewery and the Esplanade Hotel.

BS210 Financial Accounting for Business
Prerequisites: BS110 Accounting
Enrolment to be approved by Head, School of Accounting and Finance
Corequisite: BS245 Taxation
This unit builds on the work covered in BS110 Accounting thereby facilitating a more detailed understanding of the preparation, presentation and use of financial statements. The unit introduces the student to accounting for companies and compares and contrasts corporate accounting with accounting for sole traders and partnerships. Company formation, accounting for dividends, tax-effect accounting, reporting regulations, preparation of corporate financial statements and financial statement analysis are examined. The subject incorporates the use of case studies in weekly seminars with students required to give oral and written presentations of their solutions. These solutions are to be prepared using structured problem solving techniques covered previously and revised in the initial instruction weeks of BS210 Financial Accounting for Business

BS211 Managerial Accounting
Prerequisites: BS110 Accounting or BS112 Accounting for Business
Enrolment to be approved by Head, School of Accounting and Finance
This unit is designed for aspiring managerial accountants and future managers of business and not for profit entities. This subject introduces students to managerial accounting and examines the collection and reporting of cost accounting information for decision making. Topics covered include the purpose of managerial accounting, cost concepts and terms, cost behaviour and system design and activity based costing. In addition, topics such as cost-volume-profit analysis, cost benefit analysis, short and long run cost structures and the important profit planning issues of budgeting and control systems are considered in the context of information required for managerial decision making. The subject incorporates the use of case studies in weekly seminars with students required to present solutions to these cases using structured problem solving and oral presentation techniques covered in BS110 Accounting and revised in the initial stages of instruction in BS211 Managerial Accounting.

BS220 Managerial Finance
Prerequisite BS110 Accounting
Enrolment to be approved by Head, School of Accounting and Finance
This unit examines the theory of finance and investment, the environment in which the theory is to be applied, methods of analysis and the finance and investment decisions which must be made in the corporate sector. It is designed for those students needing a solid foundation in their understanding of business finance and investment and its main objective is to provide a comprehensive understanding of the sources of finance and the ways in which it may be invested. The unit examines factors influencing capital expenditure decisions, valuation approaches, the formulation of the capital structure, capital market environment; working capital and liquidity control, treasury function and goals, investment decisions and corporate securities and pricing. Included in this examination is a consideration of asset pricing models, portfolio theory and the basic features of derivatives used by corporate treasury.

BS221 Financial Markets and Instruments
Prerequisites: BS220 Managerial Finance
Enrolment to be approved by Head, School of Accounting and Finance
Financial systems within developed economies are essentially similar in their structure and operation and thus an understanding of them will be universal in application. This unit focuses on the Australian financial system which is composed of numerous markets and institutions through which funds flow between lenders and borrowers. This unit covers the financial instruments, techniques and products that are available to savers, investors and borrowers, and examines the framework and markets through which the Commonwealth Government affects the flow of funds. Students will also gain a greater understanding of markets through the unit's evaluation of Government (and Institutional) regulations and supervision.

BS228 The Psychology of Work
This unit introduces students to the world of work - the ways humans work together, achieve common goals, and contribute to the outputs of an organisation. It considers stress in the workplace, negotiated goals, successful resolution of differences and power relationships.

BS230 Business Information Technology
Prerequisites: ICTD Introduction to Spreadsheets and Charts and Basic word processing and document production skills
This unit is designed to provide practical skills development in file management, business presentations, spreadsheets, databases and other software packages to solve business problems. It helps students develop an understanding of the complex issues of information technology. The unit provides opportunities to examine new and emerging technologies and IT issues, such as the internet, intranets, e-commerce, communications, deregulation, IT ethics/privacy/copyright/legislation and the impact of these on business now and in the future.

BS235 The Economics of Financial Crises
Prerequisite BS100 Economics
This unit surveys the various economic theories that have been employed to explain the major financial crises that have occurred through history. Each economic theory is illustrated by tracing the mechanics of a specific financial crisis. The financial crises that are examined include the Tulip Mania of 1636-7, the South Sea Bubble of 1720, the Glasgow Bank Crisis of 1878, the Melbourne Bank Runs of 1893, the Wall Street Crash of 1929, the U.S. Bank Runs of 1931-33, the 1974 Failures of the Franklin National and the Herstatt Banks, the 1987 Stock Market Crash and the NASDAQ Crash of 2000.

BS238 Financial Products and Markets
Prerequisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the theories of investment, portfolio management, management of investment risk, operations of markets, products, operation and management of the superannuation industry.

BS239 Financial Planning Theory
Prerequisite: BS100 & BS221
Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the role and responsibilities of the Financial Planner including ethics, estate planning, advisory functions, codes of conduct, compliant resolutions, professional standards and basic construct of the Financial Planning process.

BS240 Business Law
Prerequisites: Nil
This unit involves an introduction to the Australian Legal system with special emphasis on the legal and commercial environment of business. Topics include an introduction to the legal system and basic principles of the common law, the law of torts, especially negligence, the law of contracts, Trade Practices, manufacturers obligations, crime in the business context, business organisations and the consequences of incorporation.

BS245 Taxation
Prerequisite: Enrolment to be approved by Head, School of Accounting and Finance
This unit is designed to acquaint students with one of the Federal Government's principal revenue raising mechanisms ie the Income Tax Assessment Act 1936 (as amended) and the increasing volume of allied legislation. The subject examines the interaction of principles and rules which govern the determination of 'taxable income' and considers the legal and ethical implications and complications associated with a taxpayers status be they an individual, partner, shareholder, company, beneficiary or trustee of an estate. The subject then examines anti-avoidance legislation, penalties, the Taxation Commissioner's enforcement armory and the taxpayer's rights of appeal

BS250 Marketing
Prerequisites: Nil
This unit introduces students to the essential features of the marketing environment, marketing philosophies and market segmentation. Topics include target markets; markets - consumer and industrial; service marketing, product planning and development, product strategies, brands, packaging; distributions - wholesale and retail markets, distribution channels, market research; promotion - personal selling, advertising and sales promotion; price - pricing objectives and price determination, the settings of prices, price strategies and policies; marketing ethics.

BS251 Market Research
Pre-requisite: RM100 Research Methods
In this unit students develop an understanding of the scientific method and its importance to our understanding of ourselves, our environment, the economy, consumer behaviour and many other phenomena. The unit introduces students to computer packages EXCEL and SPSS for basic statistical computation. Topics include collection and organisation of data, data quality, hypothesis testing, probability, and probability distributions including normal, t and chi-square distributions, statistical inferences about sample means and sample proportions, correlation analysis and time analysis.

BS253 Promotional Marketing
Prerequisite: BS250 Marketing
The unit concentrates on the promotion of products and services to customers and clients. In recent years, there has been an increased emphasis on customer service as business and government organisations/agencies have become more customer oriented. Promotional Marketing is a unit that is very relevant to today's world in that it specialises in all aspects of marketing involving the promotion of the product or service. This unit reviews the many methods of sales promotion, including advertising and communicating the product/service attributes to the target market at all levels and through the most appropriate channels. Promotional decision models are evaluated and the unit includes promotional objectives, characteristics, messages and budgeting and research. Students will find this an interesting, up-to-date, case oriented unit.

BS258/358 Public Relations
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS263 Organisational Behaviour
This unit focuses on individual and group behaviour within an organisation. Topics include organisational behaviour change and management; new technologies; methods of organisational development; leadership, individual behaviour, interpersonal behaviour, group behaviour; organisational structure; systems culture; current topics relating to organisation behaviour and management.

BS265 Fundamentals of Managerial Finance
Managerial Finance is about making financial decisions and the focus of the unit is on investment and financing decisions, which increase the value of a company. Which investments should the company select? How should the company finance the investments? How much should the company pay in dividends? How much debt should the company use to finance operations? The unit covers topics such time value of money techniques, financial analysis, the valuation of ordinary equity and bonds, capital budgeting, working capital management, sources of finance, dividend policy and the cost of capital.

BS266 Organisational Behaviour
The prime objective of the unit is to provide students with a knowledge of the major theories and approaches of industrial relations and the significant parties eg unions, arbitral tribunals and management. The legislative framework in Australia is both unique and flexible and reflects changing political approaches. Since the 1990s changes has reduced the role of the industrial relations institutions and shifted the focus to collective bargaining and employee outcomes at the workplace. The origins and strategies for industrial conflict and its resolution is both a cause for and an effect on the employment relationship.

BS271 Legal Environment for Financial Planning
Prerequisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the role of the financial planner, relevant legal principles (corporations Act, ASIC Act, Privacy Act), regulators guidelines, stockbroking competency rules, ASX operating rules and trustee rules.

BS272 Taxation for Financial Planning
Prerequisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the Australian taxation and social security systems, effects of taxation of financial products, tax planning, superannuation tax issues and the link to client taxation issues.

BS273 Human Resource Management
Prerequisite BS160 Principles of Management
This unit provides students with an understanding of the individual-group-organisation interactions. Topics covered include: how organisations select, evaluate, compensate and develop employees; human resource management policies currently being used by organisations; personnel practices - for example staff development, career management, performance planning, merit, job goals, staff loyalty, continuous education and re-education.

BS280 The Business of Tourism
Prerequisites: Nil
This unit provides students with an appreciation of the scope, nature and industrial environment of the business of tourism. It explores issues arising from the development and structure of tourism both globally and in Australia. Topics covered include the history and scope of tourism. the relationship of tourism to the economy, tourism planning and development, the economic, social and environmental impacts of tourism, and the future of tourism in Australia.

BS283/ES282 Ecotourism and Heritage Management
This unit focuses on interpretation and management techniques in natural and heritage settings. Interpretation is defined as a teaching technique, a service and a management tool to encourage environmental protection. Management techniques are also described for visitors in sensitive natural, cultural and heritage settings. Subjects reviewed include the value of nature and heritage, indigenous perspectives on interpretation and heritage management, tour management and guiding. The unit includes presentations by CALM staff.

BS301 International Business
Prerequisites: BS160 Principles of Management, BS100 Economics
This course deals with the identification, analysis and resolution of managerial issues within the context of firms operating in the international and global environment. Through the study of major issues in the strategic and functional areas of international business operations and the analysis of complex cases and project topics, students will develop skills in analysing competitive forces in global markets and in understanding the basis for successful international strategies.

BS307 Business in Asia
The unit will examine the importance of the Asia-Pacific Region in the context of the global economy. The unit will apply selected concepts and theoretical frameworks of international business to the Asia-Pacific region. Asian firms will be examined with specific attention on the diversity of management cultures and systems in the region. The course will include guest lectures from practitioners in different industry sectors with an emphasis on exporting to, and establishing businesses in Asia.

BS308 Financial Planning
Prerequisite: BS120, BS135, BS145, BS150
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the skill requirements expected of Financial Planners by taking students through the complete process of interviewing a client, researching suitable solutions, applying them within the context of a formal report and other documentation. Thus it is a very practical unit that acts as the capstone for the Financial planning major.

BS310 Managerial Accounting and Control
Prerequisite: BS211 Managerial Accounting
This unit deals with the role of accounting within an organisation's total information system. It focuses on decision making and performance measurement. Specific areas covered include cost accounting, budgeting, direct costing, profit centres, investment centres, and transfer pricing. Additionally, the impact of Federal and State taxes are also considered in the context of decision making and performance measurement.

BS311 Accounting for Corporate Entities
Prerequisites: BS210 Financial Accounting for Business and BS245 Taxation. BS340 Company Law
This unit examines accounting for corporate entities in some depth and builds on previous work undertaken in BS210 Financial Accounting for Business. The unit encompasses an examination of contemporary professional and legal reporting requirements and includes consideration of the conceptual framework, the Australian Corporations and Securities Legislation, Schedule 5 and the AASB accounting standards. Topics considered include accounting for extractive industries, leases, related party transactions, segment reporting, research and development costs, liquidations, mergers and acquisitions and the cost, equity and consolidation methods of accounting for share acquisitions. This subject also introduces students to the political processes which impact on the accounting regulatory framework and requires students to incorporate the practical and theoretical aspects of accounting in the solving of problems and weekly seminar case studies. Oral presentations are a critical part of this subject and on completion, students should have reached an extremely professional level with respect to the quality of their oral and written presentations.

BS312 Accounting Theory
Prerequisite: BS311 Accounting for Corporate Entities
The unit provides an objective review of the issues in accounting theory. It examines the process of setting accounting standards in a political environment and reviews the existing accounting information regulatory process. Additionally the unit considers the various theories on accounting policy choice and also incorporates an examination of contemporary and/or urgent accounting issues. Completion of the unit requires the use of structured problem solving techniques and oral presentation skills in weekly seminars. The subject content and instruction methods are designed to ensure students use their full armory of imaginative and analytic skills to interpret, discuss and apply the theoretical, practical and ethical elements of accounting to problem solving.

BS313 Auditing
Prerequisites: BS210 Financial Accounting for Business and BS230 Business Information Systems
This unit examines the company audit process, the role and responsibilities of auditors, the regulation of audit performance and user expectations. Major topics include an examination of audit planning, the concepts of materiality and audit risk, evaluation and testing of internal controls, substantive testing of transactions and balances, audit sampling theory and methods. The unit also examines the audit of reports such as accountant's reports for prospectuses, current computer applications in the audit process and the finalisation of the audit and audit reporting.

BS320 Corporate Financial Analysis
This unit further develops the corporate financial concepts covered in BS220 Managerial Finance. It builds on the initial introduction to capital markets and analyses, in depth corporate capital structures and short and long term corporate financing decisions. All elements of long term financing are covered including the issuing debt and equity to the public, the corporate financial aspects of options, warrants and convertibles, leasing and hedging risk. Special topics in this unit include mergers and acquisitions, international corporate finance, and risk management in relation to the uses of derivative products.

BS322 Commercial Bank Management
Prerequisites: BS100 Economics, BS220 Managerial Finance and BS320 Corporate Financial Analysis. Enrolment to be approved by Head, School of Accounting and Finance
This unit examines administrative and management issues in commercial banking. Topics covered include regulation of the banking industry, sources of funds, liquidity management, credit and lending operations, investment policies and practices.

BS326 International Finance
Pre-requisites: BS220 Managerial Finance or equivalent
BS326/526 International Finance deals with the financial policy decisions of a firm in an international environment. Principal topics covered in the unit revolve around the financing options/decisions of multinational firms conducting business in an international arena. In particular, the unit examines (a) the international financial environment (ie history of monetary systems, foreign exchange markets, quotations, interest arbitrage) (b) foreign exchange risk management (ie how multinational firms measure and manage foreign exchange risks and derivative products) (c) global financing and investment (ie Eurobonds, equity markets, cost of capital).

BS327 Financial Statement Analysis and Valuation
Pre-requisite: BS220 Managerial Finance
The course provides a framework for using financial statement data in a variety of business analysis and valuation contexts. Students taking the course should have an understanding of the contents of financial statements, how income statements, balance sheets and cash flow statements articulate with each other, and knowledge of important accounting rules. A framework for analysis and valuation is used by the textbook authors to make the point that effective financial analysis is a process. The process begins with business strategy analysis, continues with accounting strategy analysis and financial analysis, and concludes with prospective analysis and valuation. The most important part of analysis involves understanding the firm's business strategy and the valuation implications of that strategy. The course and the textbook place a major emphasis on analyzing real world cases.

BS329 Mediation and Dispute Resolution
This unit helps students develop a principled approach to dispute resolution and mediation that can be applied in a variety of situations. The course will involve students in case study approaches and simulations drawn from a range of settings, to illustrate the principles of conflict resolution.

BS330 Business Information Systems
Prerequisites: ICTD Introduction to Spreadsheets and Charts and Basic word processing and document production skills. BS230 Business Information Technology
This unit provides an understanding of the principles underlying the use of business information systems in management, together with the techniques necessary to form a basis for sound judgement in the use and evaluation of business systems. Topics include the information needs of business; characteristics of business systems: computer concepts: computer applications and languages; systems development in business; data processing; programming and program flow-charting; database, data communications and networks; microprocessors and personal computers; the use of software packages, ethics, standards and responsibilities of the computing profession, security and control.

BS337/537 Advanced Public Relations
Prerequisite BS258 Public Relations
Public Relations is an increasingly important part of successful organisations, assisting them to market themselves, gain new customers, adapt and thrive in environments of rapid and uncertain economic, sociological and technological change. Ideally Public Relations practitioners maximise the public's understanding of and good will towards an organisation, service or product.

This unit concentrates on developing practical PR skills. The principal perspective taken in this course is that of a public relations practitioner. It is also suitable for those wishing to further develop a specialisation in this area.

The unit aims to familiarise students with:

The strategic role of public relations
PR research and ethics
PR tools and tactics
PR's growing role in marketing
PR's role in brand building
Quality PR processes

BS340 Company Law
Prerequisite: BS240 Business Law 1
This unit aims to enable students to understand the underlying principles of the law regulating companies. Topics include the characteristics of a company, particularly as compared with other business structures; the national cooperative scheme and the role of the Australian Securities Commission and other Federal Government regulatory authorities; the effect of incorporation; the corporate constitution; the company's relations with outsiders; share and loan capital; regulation of public fund raising; duties of company directors, officers and promoters; members' rights and obligations including minority shareholder protection; regulation of takeovers; issues related to corporate insolvency such as receivership and liquidation, particularly as they affect creditors.

BS341 Business Law I
Prerequisite:BS240 Business Law I
This unit examines the law of contracts in some depth. It also covers legal aspects of specialised commercial transactions and associations such as agency, partnership, security transactions, bankruptcy and the sale of goods including Part V Trade Practices Act

BS350 Marketing Strategy
Pre-requisite: BS250 Marketing
This unit covers strategies in marketing and, in line with current thinking, it has some orientation towards the global marketplace. Students will learn that effective strategies can only be developed if a thorough knowledge is obtained of the changing product market environment and the relevant needs of different customer segments. In order to ensure that students become fully involved with a strategic marketing plan, a project, using a team approach, is required to develop a plan for an actual company, club or other organisation that provides a product or services to the public.

BS352 Consumer Behaviour
Prerequisite: BS250 Marketing
Consumption activities are an integral part of daily life. This unit explores the motivations and outcomes of the consumption process, providing a knowledge base that is relevant to many disciplines including marketing, psychology, sociology, economics and anthropology. Ethical considerations of consumption are examined along with other topical issues relevant to purchasing behaviour, such as the effectiveness of specific advertising techniques and the process of attitude formation. Various behavioural models are discussed, providing student with useful tools for analysing their own consumption activities as well as those of consumers in general.

BS353 Promotional Marketing
Prerequisite: BS250 Marketing
The unit concentrates on the promotion of products and services to customers and clients. In recent years, there has been an increased emphasis on customer service as business and government organisations/agencies have become more customer oriented. Promotional Marketing is a unit that is very relevant to today's world in that it specialises in all aspects of marketing involving the promotion of the product or service. This unit reviews the many methods of sales promotion, including advertising and communicating the product/service attributes to the target market at all levels and through the most appropriate channels. Promotional decision models are evaluated and the unit includes promotional objectives, characteristics, messages and budgeting and research. Students will find this an interesting, up-to-date, case oriented unit.

BS354 International Marketing
Prerequisite: BS250 Marketing
This unit analyses the multiple environments of international business. Topics include the effect on the marketing strategy of political, legal, economic, social, competitive and technological conditions in various national markets and in particular, Asian markets; international market entry; product, pricing, distribution and promotion strategies; exporting and importing, international marketing organisation and control.

BS356 Relationship Marketing
Relationship marketing provides both an opportunity and a challenge in that it requires marketers to change their perspective from market share to share of the customer. The key to attaining a share of each customer's lifetime business is the creation and delivery of value, and the systematic development and management of relationships with external customers, suppliers, referral agencies, market inferences and the internal divisions and departments within the firm. This unit explores the current position of relationship marketing as a discipline which expands the horizons and augments the market impact of contemporary firms at the cutting edge of the development of marketing techniques.

BS357 Professional Services Marketing
The services sector now forms the larger part of most modern economies and an important part of this sector is that of professional services. Deregulation, changes in professional association standards and the growing application of computer technology are combining to produce dramatic changes in the environment of many service industries. The increasingly competitive nature of the marketplace requires a new emphasis on the marketing for services as diverse as accounting, banking, insurance and real estate. The unit focuses on the fact that services and particularly professional services differ significantly from other forms of business, requiring a distinctive approach to marketing strategy development. The importance of understanding service organisations in their own terms is emphasised so that marketing goals and strategies can be tailored accordingly. This unit is current and relevant to the needs of all modern professional service management groups.

BS358 Public Relations
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS 359 Advanced Marketing Research
This unit will link theoretical knowledge, gained in completing BS251, with practical "hands-on" research experience conducted for private or public sector organisations. Students will complete an approved social science related research projects for a specific client under the direct supervision of the unit coordinator. Participants will design a research project based on research brief, conduct the research project, formally present findings of the research project to lecturer and commissioning organisation using multimedia format, provide copy of printed report to lecturer and commissioning organisations.

BS360 Corporate Strategy
Prerequisites: BS160 Principles of Management, BS110 Accounting or BS112 Accounting for Business or BS220 Managerial Finance
Preferred: BS250 Marketing
This unit integrates knowledge obtained from previous and concurrent courses with personal experiences and preferences. A student-centred approach provides opportunity for practice and experimentation in strategy formulation. Emphasis is on how to convert the vision of intuition into definitive plans that can be operationally implemented. Strategic concepts are used to assist the student in making the transition from a change-resistant approach to a change and future-oriented approach characteristic of strategic thinking. Students are advised to take this as a final management unit to obtain maximum benefit.

BS365 Operations Management
Prerequisites: MA120 Quantitative Methods and RM100 Research Methods
This unit deals with the way organisations produces goods and services. The major aspects covered in this unit include: design of products and services in operations management, layout and flow, process technology, forecasting, capacity planning and control, materials management, aggregate planning, master production scheduling, materials requirement planning, total quality management, just-in-time, project planning and control and contemporary issues in operations management such as global competitiveness.

BS368 Managing Change:Involving People in the Challenges of Change
Organisations have little choice. They will change or they may not survive. Responsible organisational leaders may decide the directions for the organisation, but the changes must often be implemented by others who have not been a part of the decision making process. Why do people respond so differently? Who is likely to be affronted? Enthusiastic? Angry? Depressed? Passive? Or resistant? How can leaders manage these responses and use them constructively? As a way of addressing such questions, this unit introduces students to applications of Jungian psychology (through the Myers Briggs Type Inventory). Using this framework, students come to understand their personal style of management, leadership, communication and team work and how it affects those around them, including those for whom they may have responsibility. The unit focuses on how to provide people with the kinds of information and support they need to deal constructively with the impact of change in their lives. (NOTE: Participants are strongly encouraged to take the Myers Briggs Type Inventory if they have not already done so. Provision will be made to do this as a prelude to the unit.)

BS369 Innovation and Entrepreneurship
This unit examines the processes whereby certain organisations achieve high levels of creativity and innovation. It looks at the relationship between innovation and entrepreneurship with particular reference to technology based companies. It provides an introduction to the tools necessary to create a successful new venture whether as a new business or within an existing business. Extensive use is made of case studies including the analysis of the entrepreneurial characteristics of a number of Western Australia based companies.

BS370 Strategic Human Resource Management Policy
Prerequisite: BS273
The examination of Strategic Human Resource Management (HRM) policies which are relevant within the context of overall business strategies for organisations. Students develop comprehensive HRM policies for application to a range of contemporary HRM workplace issues through workshops with internet access, journal research, case studies and workplace simulations.

BS374 Work Place Issues
Prerequisite BS273 Human Resource Management
This unit covers a variety of pertinent and evolving workplace issues which are researched, analysed, developed and workshopped. Workplace culture and structure provides the basis for emotional intelligence, bullying, casualisation, decruitment, absenteeism, grievances, dismissal, remuneration, outsourcing, and bargaining.

BS375 Organisational Development
New forms of work are changing organisational structure and design. To work effectively within organisations leaders need to be able to diagnose organisational problems and select strategies from a range of possible solutions, while acknowledging that there may be unforeseen consequences arising from their selection. They also need to take decisions that reflect sensitivity to the internal corporate culture. This unit introduces students to a range of tools and strategies to use for organisational development including Job Assessment Methods, Performance Appraisal and Organisational Decision Making. There is opportunity to critically assess the value to organisations of the outcomes of applying change strategies advocated by populist management publications. At the conclusion of this unit students will be able to explain and evaluate the latest developments in the study of organisations.

BS377 Advanced Human Resource Management
Pre-requisite: BS273 Human Resource Management
In this unit students will consider a range of current issues in relation to the theory and practice of Human Resource Management. Issues covered would include; Human Resource Management in a turbulent environment, HR and the Management of Performance, 360 Degree Feedback, Negotiating Strategically in an Industrial Relations Setting.

BS381 Tourism and the Environment
Prerequisites: BS281 Tourism Planning
This unit is designed to provide an overview of the tourism industry specifically in relation to its development in environmentally and/or culturally sensitive areas. It focuses on environmental and cultural preservation concepts, the understanding of sustainable tourism, planning for tourism development, visitor management, community integration and appropriate design of ecotourism facilities.

BS382/582 Tourism Enterprise Development
The focus for this unit is on tourism enterprise development with special emphasis on understanding the dynamics of successful tourism product development. Students undertaking this unit will be able to apply knowledge and skills learned to a variety of sectors within the tourism industry such as accommodation, tours (both land and marine), attractions and ancillary services. As a capstone unit students will be required to integrate various business disciplines such as finance, accounting, economics, marketing and management. Students entering the unit from an environmental science perspective will find this unit particularly useful as the principles and practices learned can be readily applied in natural area management.

BS391 Directed Individual Study (Business)
This subject enables students to select and analyse an approved issue within one of the Business disciplines (Accounting, Finance, Management, Marketing or Tourism). To fulfil the requirements of the unit, students must select and refine an area of research interest, negotiated with the supervisor on an agreed research topic, present a research proposal for approval, conduct the research, and then write and submit a detailed research report.

Graduate Units

500 LEVEL UNITS

There are no prerequisites for the graduate units.

BS500 Economics for Managers
This unit applies microeconomics and macroeconomics to the firm's decision-making process. It provides the economic models whereby choices are made between available altenatives. Topics covered include demand and supply; how markets work; households' choices, firms' choices, markets for goods and services, markets for factors of production, expenditure decisions and fiscal and monetary policy.

BS501 International Business
This unit deals with the identification, analysis and resolution of managerial issues within the context of firms operating in the international and global environment. Through the study of major issues in the strategic and function areas of international business operations and the analysis of complex cases and project topics, students will develop skills in analysing competitive forces in global markets and in understanding the basis for successful international strategies.

BS506 The Asia-Pacific Region and the Global Economy
This unit examines the importance of the Asia-Pacific region in the context of the global economy. It aims to provide an understanding of the globalisation of contemporary society, the far reaching changes which have , and will, result from globalisation, and how management and competitive practices are considered on an international scale. The unit applies selected concepts and theoretical frameworks of international business strategy to the entire Asia-Pacific region. It examines Asian firms and business cultures within an international context. It covers major trends which will shape the future of globalisation of world business and of the Asia-Pacific region in particular.

BS508 Financial Products and Markets
Pre requisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the theories of investment, portfolio management, management of investment risk, operations of markets, products, operation and management of the superannuation industry.

BS510 Accounting for Managers
This unit assumes little prior exposure to an accounting subject and aims to provide students with the skills necessary to understand and evaluate business performance and the role accounting plays in that evaluation. The unit adopts a financial statement user/business management orientation addressing issues relevant to managing business organisations and understanding financial statements. A primary objective is to develop/enhance the students abilities to analyse and evaluate reasonable complex issues in the context of accounting for, financing and managing business organisations.

BS517 Legal Environment for Financial Planning
Pre requisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the role of the financial planner, relevant legal principles (corporations Act, ASIC Act, Privacy Act), regulators guidelines, stockbroking competency rules, ASX operating rules and trustee rules.

BS519 Taxation for Financial Planning
Pre requisite: BS100 & BS221
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the role of the financial planner, relevant legal principles (corporations Act, ASIC Act, Privacy Act), regulators guidelines, stockbroking competency rules, ASX operating rules and trustee rules.

BS520 Financial Management
This unit emphasises the basic principles, practices and procedures of financial management and their application to business operations. The time value of money and its use in investment valuation and project evaluation is an important part of the course. Also covered are the issues of risk and return, portfolio theory and the capital asset pricing model. The financial decision regarding the use of debt and equity, capital structures and dividend policy is fully analysed and the course concludes with the carriage of short term financial decisions regarding cash, credit and inventory management.

BS523 Financial Planning
Pre requisite: BS120, BS135, BS145, BS150
One of five units that together satisfy the academic requirements for Financial planners in the Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the skill requirements expected of Financial Planners by taking students through the complete process of interviewing a client, researching suitable solutions, applying them within the context of a formal report and other documentation. Thus it is a very practical unit that acts as the capstone for the Financial planning major.

BS524 Corporate Financial Analysis
This unit further develops the corporate financial concepts covered in BS220 Managerial Finance. It builds on the initial introduction to capital markets and analyses, in depth corporate capital structures and short and long term corporate financing decisions. All elements of long term financing are covered including the issuing debt and equity to the public, the corporate financial aspects of options, warrants and convertibles, leasing and hedging risk. Special topics in this unit include mergers and acquisitions, international corporate finance, and risk management in relation to the uses of derivative products.

BS525 The economics of Maritime Operations
This unit combines the skills required to manage the economic operation of a shipping company or port organisation with the underpinning knowledge of the economic principles of the shipping market. It provides candidates with knowledge of the interrelationship between shipping company structures, the economic organisation of the international shipping market, political influences and legal interventions. It provides an overview of the effect of the maritime regulatory framework on the economic principles and global patterns of maritime trade. It provides an outline of the business, economic and legal aspects required for the efficient operation of a company.

BS526 Financial Planning Theory
Pre requisite: BS120, BS135, BS145, BS150
Securities, Managed Investments, Superannuation, Deposit products and non-cash payments domains. It covers the role and responsibilities of the Financial Planner including ethics, estate planning, advisory functions, codes of conduct, compliant resolutions, professional standards and basic construct of the Financial Planning process.

BS527 Financial Statement Analysis and Valuation
Pre requisite: BS520 Financial Management
The course provides a framework for using financial statement data in a variety of business analysis and valuation contexts. Students taking the course should have an understanding of the contents of financial statements, how income statements, balance sheets and cash flow statements articulate with each other, and knowledge of important accounting rules.
A framework for analysis and valuation is used by the textbook authors to make the point that effective financial analysis is a process. The process begins with business strategy analysis, continues with accounting strategy analysis and financial analysis, and concludes with prospective analysis and valuation. The most important part of analysis involves understanding the firm's business strategy and the valuation implications of that strategy. The course and the textbook place a major emphasis on analyzing real world cases.

BS528 The Psychology of Work
Only to be offered in exceptional circumstances and with the approval of the Dean of Business.
This unit introduces students to the world of work - the ways humans work together, achieve common goals, and contribute to the outputs of an organisation. It considers stress in the workplace, negotiated goals, successful resolution of differences and power relationships.

BS529 Mediation and Dispute Resolution - Unit Outline (60kB, pdf format)
This unit helps students develop a principled approach to dispute resolution and mediation that can be applied in a variety of situations. The course will involve students in case study approaches and simulations drawn from a range of settings, to illustrate the principles of conflict resolution.

BS530 Business Information Technology
This unit is designed to provide practical skills development in file management, business presentations, spreadsheets, databases and other software packages to solve business problems. It helps students develop an understanding of the complex issues of information technology. The unit provides opportunities to examine new and emerging technologies and IT issues, such as the internet, intranets, e-commerce, the Y2K problem, communications, deregulation, IT ethics/privacy/copyright/legislation and the impact of these on business now and in the future. Students undertake a research project concerning the application of information technology in business.

BS532 The Economic Analysis of Financial Crises
This unit surveys the various economic theories that have been employed to explain the major financial crises that have occurred through history. Each economic theory is illustrated by tracing the mechanics of a specific financial crisis. The financial crises that are examined include the Tulip Mania of 1636-7, the South Sea Bubble of 1720, the Glasgow Bank Crisis of 1878, the Melbourne Bank Runs of 1893, the Wall Street Crash of 1929, the U.S. Bank Runs of 1931-33, the 1974 Failures of the Franklin National and the Herstatt Banks, the 1987 Stock Market Crash and the NASDAQ Crash of 2000. Postgraduate students are also expected to examine the mechanics of a crisis from history that is not considered within the lecture sequence and to undertake some original research in the process.

BS535 Management Communications
This unit provides students with the opportunity to develop their skills in oral communication, in using technology in presentations, and in report writing for both internal and external purposes. Students will also be exposed to techniques for handling the media. Throughout the unit, students will gain an understanding of the ethical dimensions of professional communication.

BS536 Managing People at Work
Pre requisite: BS562, 573, 576, 568, 575 or 535
This unit covers a variety of advanced organisational behaviour issues, which are researched, analysed, developed and experienced. Managing diversity, individual differences (such as, self-concept, personality, values, attitudes, abilities and emotions and how these impact on behaviour), performance appraisal, group dynamics, empowerment, politics, influence tactics and career dynamics. Students are expected to learn about, develop and apply the theory associated with these concepts, based on both individual and groups experiences outside and within the class environment.

BS537 Management Communications
Public Relations is an increasingly important part of successful organisations, assisting them to market themselves, gain new customers, adapt and thrive in environments of rapid and uncertain economic, sociological and technological change. Ideally Public Relations practitioners maximise the public's understanding of and good will towards an organisation, service or product.

The unit aims to familiarise students with:

The strategic role of public relations
PR research and ethics
PR tools and tactics
PR's growing role in marketing
PR's role in brand building
Quality PR processes

BS540 The Legal Environment of Business
This unit examines the main legal structures and rules relating to the operation of business in Australia and in some of her main Asian trading partners such as Indonesia, India, Singapore. Philippines and Japan. The course reviews the legal systems of these various countries and their focus specifically on the laws relating to carrying on business within the country and trading outside the country both within the region and internationally.

BS550 Marketing
This unit provides a grounding in the management principles applied to the marketing process. Strategic planning in employed to develop and implement marketing programs designed to reach appropriate target markets. Promotion, pricing and distribution decisions are considered in line with environmental and organisational resources. Implementation and evaluation procedures are discussed, including structuring and staffing the organisation to execute the marketing plan.

BS552 Consumer Behaviour
Consumption activities are an integral part of daily life. This unit explores the motivations and outcomes of the consumption process, providing a knowledge base that is relevant to many disciplines including marketing, psychology, sociology, economics and anthropology. Ethical considerations of consumption are examined along with other topical issues relevant to purchasing behaviour, such as the effectiveness of specific advertising techniques and the process of attitude formation. Various behavioural models are discussed, providing student with useful tools for analysing their own consumption activities as well as those of consumers in general.

BS554 International Marketing
This unit analyses the multiple environments of international business. Topics include the effect on the marketing strategy of political, legal, economic, social, competitive and technological conditions in various national markets and in particular, Asian markets; international market entry; product, pricing, distribution and promotion strategies; exporting and importing, international marketing organisation and control.

BS557 Marketing Strategy
Pre-requisite: BS550 Marketing
This course provides students with an introduction to and experience with the fundamentals of marketing strategy and planning. It is organised around readings, cases and exercises designed to produce an understanding of how to develop a customer-driven organisation. Key topics in the course include segmentation, positioning, market evolution and forecasting, growth strategies, new product development, use of marketing research, understanding competitive behaviour, performance measurement and resource allocation. Students will participate in a computer-based competitive simulation, which requires them to play the role of strategist, running their own companies and living with the consequences of strategic and tactical marketing decisions. Cross-functional teamwork is an important component of the simulation. Emphasis will be focused throughout the course on conceptual frameworks for understanding marketplace phenomena, current practice, and fun.

BS558 Public Relations
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS559 Internet Business
This unit is an updated development of 'Developments in Marketing' which dealt with the effect of the internet on marketing. The theme of the unit has now been changed slightly to include all aspects of business on the internet not just e-commerce although this latter activity is still the major part of the unit. As marketing on the internet is now a much more familiar activity of today's business enterprise, it is now more important than ever to understand the need for, and development of, effective business strategies for internet use. The rapid developments of different functions in relation to internet use has necessitated that the unit is taught with a strong practical element and therefore half of the lectures will be conducted in the computer lab on line.

BS560 Strategic Management
To cope adequately with the ever increasing speed of change in the business environment, it is important to develop and put in place effective strategies to achieve business objectives. This unit takes students through the process of evaluating the external and internal business environment and how this leads to strategy formulation, organisational structural development and the firm's control and implementation issues. Cases and presentations form a major part of the analytical and instructional methods of the unit.

BS562 Management Theory and Practice
This unit focuses on the application of management principles and practices in the real world of administration in service institutions. It emphasises that a manager must manage him/herself first in order to effectively lead others. Topics include leadership, motivation, communication, decision-making, human behaviour and fundamental management concepts.

BS565 Operations Management
This unit deals with the way organisations produces goods and services. The major aspects covered in this unit include: design of products and services in operations management, layout and flow, process technology, forecasting, capacity planning and control, materials management, aggregate planning, master production scheduling, materials requirement planning, total quality management, just-in-time, project planning and control and contemporary issues in operations management such as global competitiveness.

BS568 Managing Change:Involving People in the Challenges of Change
Organisations have little choice. They will change or they may not survive. Responsible organisational leaders may decide the directions for the organisation, but the changes must often be implemented by others who have not been a part of the decision making process. Why do people respond so differently? Who is likely to be affronted? Enthusiastic? Angry? Depressed? Passive? Or resistant? How can leaders manage these responses and use them constructively? As a way of addressing such questions, this unit introduces students to applications of Jungian psychology (through the Myers Briggs Type Inventory). Using this framework, students come to understand their personal style of management, leadership, communication and team work and how it affects those around them, including those for whom they may have responsibility. The unit focuses on how to provide people with the kinds of information and support they need to deal constructively with the impact of change in their lives. (NOTE: Participants are strongly encouraged to take the Myers Briggs Type Inventory if they have not already done so. Provision will be made to do this as a prelude to the unit.)

BS569 Innovation and Entrepreneurship
This unit examines the processes whereby certain organisations achieve high levels of creativity and innovation. It looks at the relationship between innovation and entrepreneurship with particular reference to technology based companies. It provides an introduction to the tools necessary to create a successful new venture whether as a new business or within an existing business. Extensive use is made of case studies including the analysis of the entrepreneurial characteristics of a number of Western Australia based companies.

BS570 Strategic Human Resource Management Policy
The examination of strategic human resource management (HRM) policies which are relevant within the context of overall business strategies for organisations within the legal framework. Students develop and apply comprehensive HRM policies to a range of contemporary workplace issues through workshops with internet access, journal research, case studies and workplace simulations. Students are required to develop and apply HRM concepts within their individual workforce experience.

BS573 Human Resource Management
This unit provides students with an understanding of the policies and practices of organisations seeking competitive advantage through effective and ethical management of their people. This unit is a pre-requisite for a more advanced human resource management to be offered in second semester.

BS574 The Contemporary Workplace
This unit covers a variety of pertinent and evolving workplace issues, which are researched, analysed, developed and workshopped. Workplace culture and structure provides the basis for an examination of emotional intelligence, bullying, casualisation, decruitment, absenteeism, grievances, dismissal, executive remuneration, outsourcing, and bargaining. Students are expected to develop and apply policies and procedures, which rely on individual work experience within the context of the currently operating statutes and other legislation enabling efficient HRM outcomes for the organisation

BS575 Organisational Development
New forms of work are changing organisational structure and design. To work effectively within organisations leaders need to be able to diagnose organisational problems and select strategies from a range of possible solutions, while acknowledging that there may be unforeseen consequences arising from their selection. They also need to take decisions that reflect sensitivity to the internal corporate culture. This unit introduces students to a range of tools and strategies to use for organisational development including Job Assessment Methods, Performance Appraisal and Organisational Decision Making. There is opportunity to critically assess the value to organisations of the outcomes of applying change strategies advocated by populist management publications. At the conclusion of this unit students will be able to explain and evaluate the latest developments in the study of organisations.

BS576 Ethical Leadership for Today's Organisations
This unit analyses aspects of the 'new thinking' that is currently challenging the traditional, mechanistic world view prevalent for much of last century. The cultural life and espoused values of organisations are examined in the light of decision making, communication networks, research and management structures, leadership style, studied from a value stance that promotes the integration of life and work. Leaders of the future will bring a new style of shared leadership where they will witness to values they espouse in their personal and professional lives. Such leaders will create organisations that will have a service ethic that will ultimately contribute not only to the nations growing economy but to the qualify of life in a democratic society.

BS582 Tourism Enterprise Development
The focus for this unit is on tourism enterprise development with special emphasis on understanding the dynamics of successful tourism product development. Students undertaking this unit will be able to apply knowledge and skills learned to a variety of sectors within the tourism industry such as accommodation, tours (both land and marine), attractions and ancillary services. As a capstone unit students will be required to integrate various business disciplines such as finance, accounting, economics, marketing and management. Students entering the unit from an environmental science perspective will find this unit particularly useful as the principles and practices learned can be readily applied in natural area management

BS583 The Business of Tourism
This unit provides students with an appreciation of the scope, nature and industrial environment of the business of tourism. It explores issues arising from the development and structure of tourism both globally and in Australia. Topics covered include the history and scope of tourism, the relationship of tourism to the economy, tourism planning and development, the economic, social and environmental impacts of tourism, and the future of tourism in Australia.

BS585 International Maritime Conventions
Pre-requisite: BS540
This unit develops the understanding of the international codes and conventions governing the laws and regulations relating to the transport of goods at sea. An awareness of these international conventions, and the means by which they are enforced nationally, is essential to the operation of shipping and government organisations involved in international maritime trade.

BS90 Logistics Management
This unit covers the management skills and theoretical knowledge required to use strategic logistics management as a tool to control the efficient and effective flow of goods, services and related information from point of origin to point of consumption in order to meet customer requirements. This unit involves the development of the skills and knowledge required to integrate all the aspects of logistics into the functional areas of managing a maritime organisation. Special emphasis is given to marine logistics.

BS591 Directed Business Project
This unit offers an opportunity to students who are interested in doing selected projects to enhance their understanding of the management subjects that they learn during their course. This unit provides the students with a choice of either a contemporary research issue in their area of interest for further investigation or a specific problem in any business or industry of their choice and suggest recommendations. Students are expected to write a research/professional report of between 5000 and 10000 words.

BS594 MBA Research Project
This unit enables students to select and carry out research into an approved business topic. To fulfil the requirements of the unit, a student must select an area of research interest, negotiate a research topic with the supervisor and present a research proposal for approval before conducting the research. The student is also required to present a seminar on the outcomes of the research and to submit a research report. Approval to enrol in this unit must first be obtained from the Dean of the College of Business or the Co-ordinator of the MBA program."

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Units: BS Business

Graduate Units

500 LEVEL UNITS